Destination Rapid City

The mission of Destination Rapid City is to create, sustain, and maintain a vibrant city center which provides a cultural and recreational space for the enjoyment and use of the community and its visitors.

Destination Rapid City was founded in April 2008 as a result of two important task force efforts in Rapid City, both aiming to strengthen Downtown as a critical element in the greater community fabric. Managed by a volunteer board of directors and paid staff, Destination Rapid City works to attract people Downtown through events, creating visual improvements such as flower urns and signage, providing a voice for Downtown and building a sense of community in the heart of our city.

Through partnerships with such organizations as the Rapid City Chamber of Commerce, Rapid City Convention and Visitors Bureau, City of Rapid City, and the Rapid City Downtown Business Group, Destination Rapid City leads efforts to redevelop and revitalize Downtown Rapid City through improving streetscapes and facades, enhancing the business mix Downtown, providing clean and safe programs, and creating a gathering place for the community.

Destination Rapid City was the lead organization to initiate the implementation of a Downtown Business Improvement District and the construction of Main Street Square, Downtown's events plaza and community living room.

Destination Rapid City is funded through business and individual donations, and event and program revenues.